EQUITTY
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This website is for informational purposes only and does not constitute an offer to sell, a solicitation to buy, or an invitation to invest in any security or digital asset.

Built by operators. Governed by leaders. Built for the long term.

EQUITTY is being built by a cross-border team of fintech founders, capital strategists, legal architects, and technology leaders—with an advisory panel designed for institutional credibility.

Mission

To connect U.S. and global capital to real-world assets across Latin America—through a compliant, transparent, and scalable platform that opens access for both qualified retail and institutional investors.

Why we exist

Capital exists. Assets exist. The regulated infrastructure connecting them does not. EQUITTY is closing that gap—starting in El Salvador, scaling across Latin America.

Founding team

Martín Cruz

Martín Cruz

Founder & CEO

25+ years scaling businesses across Texas and El Salvador. Bitcoin advocate and tokenization pioneer leading EQUITTY's vision, regulatory strategy, and DASP licensing.

U.S.–LatAm market development, blockchain adoption, founder-led execution

José Landaverde

José Landaverde

Co-Founder & CFO

CPA with more than 20 years of experience in auditing and financial consulting at organizations in the U.S. and El Salvador. With experience in real estate and investor relations, he currently leads investment strategy and financial planning.

Financial audit and consulting, investment strategy, financial planning

Mario Meléndez

Mario Meléndez

Co-Founder & COO

15+ years in operations and performance marketing for U.S. markets. Founder of The Hub Lab. Leads EQUITTY's growth engine, partnerships, and market expansion.

Operations scale-up, growth strategy, U.S. market execution

Oscar Merino

Oscar Merino

Co-Founder & CTO

12+ years building mission-critical infrastructure. Led enterprise technology integrations at Save the Children US. Drives EQUITTY's Web3 architecture and institutional-grade technical standards.

Mission-critical systems, enterprise integrations, blockchain infrastructure

Advisory panel

EQUITTY is supported by an advisory panel with institutional standards from day one. It provides strategic oversight, sector expertise, and credibility with regulators and investors alike.

Ricardo Granillo

Ricardo Granillo

Advisory Board Member

Regional Investor Relations & Strategic Partnerships

José Luis Ortiz

José Luis Ortiz

Advisor

Founder of TechyWe.com | Technology infrastructure and enterprise leadership

Erick Chacón

Erick Chacón

Advisor

Founder of PaySea | President at ASAFINTECH | FinTech industry leadership in El Salvador

Mike Angel

Mike Angel

Advisory Board Member

Global Investor Relations & Strategic Partnerships